Snakes and Ladders was first published by Jaques around 1890 to 1900, and has gone on to become a staple in worldwide gaming, providing centuries of entertainment to generations of ladder climbing enthusiasts across the globe. It is believed to have been a game played in India, with the intention to educate youngsters in their faith. Good deeds being rewarded by ladders, and bad deeds by falling down the snakes. When Jaques introduced it, it became known as the ultimate game of chance and strategy, the simple rules of snakes and ladders making it a family staple. Ideally suited to players of all ages, it has been renowned for its ability to blend fun with learning, introducing youngsters to basic problem solving, mathematics and competitive play.This set has a white cardboard box contains a white backed board, a wooden dice shaker, dice and the original rules. The JJ brand appears on the lid cover label.